Kendel Qvale • Bruce Qvale • Connor Qvale

"We are a team committed to providing value, quality and

excellence in sales and service; inspired by our

customers' standards and the Qvale family reputation for

integrity since 1947."

Founded in 1946 by Kjell Qvale

History of successfully manufacturing, distributing

and retailing European automotive brands in the US

Almost seventy years in the automotive industry

15 dealerships across the US from California

to Texas and Florida

Current brands that drive our business:

Kjell Qvale started in the automobile industry selling Willy's Jeeps before

becoming one of the pioneers of importing foreign cars to America. 

He was the first to import MG sports cars to the West Coast of America in 1947

later adding VW, Porsche, Audi, Jaguar, Land Rover, Rolls Royce, Aston Martin, Lotus, De Tomaso and Maserati.

In 1949, Qvale made his move to San Francisco and officially started

operating as British Motor Car Distributors, Ltd.

In 1950, Qvale is named chairman of the first Concours D'Elegance at Del Monte Lodge,

Pebble Beach. Today, the Concours is said to be the premier celebration of the automobile.

In 1970, Qvale bought Jensen Motors in West Bromwich, UK. The company

manufactured 12,000 Jensen Interceptors and Jensen Healy cars.

In 2000, Qvale Auto Group continued its legacy of cutting edge design and began

production of the fabulous new Mangusta in Modena. 

QAG later sold the rights to the Mangusta to Britain's MG Rover Group. The launch of

MG Rover Group's flagship model, the MG XPower SV was based on

the Qvale Mangusta, featuring its structure, suspension, engine and gearbox.

Today Qvale Auto Group owns and operates 15 dealerships across

the US from California to Texas and Florida.  

Qvale Auto Group Locations

We have a strong and committed sales staff with many years of experience satisfying our customers' needs. Feel free to browse our inventory online, request more information about vehicles, set up a test drive or inquire about financing!

If you don't see what you are looking for, click on CarFinder, fill out the form, and we will let you know when vehicles arrive that match your search! Or if you would rather discuss your options with our friendly sales staff, click on Directions for interactive driving directions and other contact information. We look forward to serving you!


Audi Lakeland

1215 Griffin Rd
Directions Lakeland, FL 33805

  • Sales: 863-808-0823
  • Service: 863 808-0834
  • Parts: 863 808-0861


  • Monday 9:00 am - 7:00 pm
  • Tuesday 9:00 am - 7:00 pm
  • Wednesday 9:00 am - 7:00 pm
  • Thursday 9:00 am - 7:00 pm
  • Friday 9:00 am - 7:00 pm
  • Saturday 9:00 am - 6:00 pm
  • Sunday 12:00 pm - 5:00 pm