Qvale Auto Group History | Near North & South Lakeland, Orlando & Tampa, FL

Qvale Auto Group

The Qvale Auto Group in Lakeland, FL

“I have gas in my veins.”

It’s a quote taken from Bruce Qvale himself as he supplies answers about the history of the Qvale family and their automotive legacy. His father, Kjell, or “Mr. Q” Qvale, founded the Qvale Auto Group in 1947, which has become a premier automotive retailer with 15 franchises from California to Florida. Since Kjell Qvale was one of the first to import European cars to the United States, the Qvale name has been synonymous with other auto pioneers. By 2000, the Qvale Auto Group was manufacturing and distributing some of the world’s most prestigious cars — including the famed Mangusta.

Keeping up with the changing times, the Qvale Auto Group has remained at the epicenter of the modern retailing process. Spread across their many franchises — Audi, Honda, Jaguar, Land Rover, Porsche and Subaru — the group has implemented a digital footprint and a “We Meet You There” philosophy that provides customers with a seamless and transparent experience online, offline and anywhere in between.

A Brief History

After successfully manufacturing, distributing and retailing European automotive brands in the U.S., Kjell Qvale started to gain even more traction.

Left to right: Kendal, Bruce, Connor
  • 1949: 
    Qvale moved to San Francisco and started the British Motor Car Distributors, Ltd.
  • 1950: 
    Qvale was named chairman of the first Concours D'Elegance at Del Monte Lodge, Pebble Beach.
  • 1970: 
    Qvale bought Jensen Motors in West Bromwich, UK.
  • 2000: 
    The Qvale Auto Group began production of the fabulous new Mangusta in Modena. QAG later sold the rights to the Mangusta to Britain's MG Rover Group.
  • 2013: 
    After almost 70 years in the automotive industry, Kjell Qvale passed away, leaving his automotive legacy to his children.
Create My deal The Qvale Way

Present Day: The Qvale Way

Many of our customers have searched for a better way to buy or lease a vehicle and didn’t find it — until they came to Audi Lakeland. Our dealership has learned a few things in our time of doing business, and we’ve compiled it all together in one package that we’ve called The Qvale Way. From VIP pricing to the Create My Deal program, we’re willing to meet our customers online, offline and anywhere in between. When you shop with us you'll have access to the following benefits:

Create My Deal

Were you aware that it is possible to purchase a new Audi in less than 60 minutes? With Create My Deal, we encourage our customers to complete the buying process from start to finish. You can shop, pick your price and payment options then be guided through the paperwork process with a single, dedicated point of contact. We can even deliver your new Audi directly to your driveway!

VIP Pricing

With Velocity Intelligence Pricing — or VIP Technology — we make sure our customers can rest assured that they're getting the right car for the right price. We utilize manufacturer programs and incentives and pair them with machine learning to offer the most transparent and intelligent pricing.

Transparent Service

It’s not just in sales that Audi Lakeland excels. Servicing your Audi or other brand has never been easier with our transparent service. It includes simple online scheduling, a personalized video of your service being completed, live communication with your service advisor with the ability to approve repairs, and contactless online payments and special financing.

We Can’t Wait to Meet You

Ready to visit our store to view our inventory, meet our staff or have your vehicle efficiently serviced? Visit our dealership at 1215 Griffin Road, Lakeland, FL 33805. Located in Lakeland, FL, the team here at Audi Lakeland happily serves the automotive needs of our neighbors from North and South Lakeland, Orlando and Tampa. Let us know how we can assist you with your automotive needs today — we're ready to meet you there, whether online or offline!

For an interesting read, check out this article on the life and death of Kjell Qvale by Autoweek.

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