Velocity Intelligence Pricing Technology, or VIP Technology for short, eases the customer's concern for buying the right car at the right price.

How does it work?

Our pricing software utilizes machine learning coupled with factory programs and incentives applied to our Inventory Aging Tolerances. This is used to give you the most transparent and intelligent price. This pricing software compares inventory data from multiple platforms in real time to produce pricing guidance on vehicles. We also use this software to maximize our ability to meet the market demand. Unlike some other dealers, we publish this guidance in the form of transparent pricing so you can make an intelligent buying decision.

Why does it work?

We understand that transparent pricing plus a fast transaction are two factors that affect a customer's experience when buying or leasing a car. With VIP Technology, we tackle both areas at once and deliver an experience you can truly enjoy.

If you have questions, contact us today or stop by our dealership at 1215 Griffin Rd., Lakeland, FL 33805. We look forward to serving our customers near North and South Lakeland, Orlando and Tampa.